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The Hospital Revenue Cycle is Entering a New Age of Collaboration

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Hemant Apte, Chief Executive OfficerJuly 12, 2022
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Collaboration has long been important to revenue integrity, but we’re entering an era where a lackadaisical approach to revenue cycle collaboration can break an organization. 

This means that revenue cycle leaders will have to go beyond “breaking down silos” within an organization, and look even outside the organization for opportunities to collaborate, share data, and find options for growth. 

We’re moving into the third year of the COVID-19 pandemic and revenue cycle professionals haven’t been untouched. Remote work has pushed us to rethink the revenue cycle and how we share information. At the same time, elements like social determinants of health (SDOH) are placing demands on coders and billers to better reflect the relatives of patient care. This means that the revenue cycle is being pulled deeper into both new and existing collaborations with community health groups, IT vendors, and revenue cycle outsourcing companies

Successful leaders will look for opportunities for collaboration and communication not just among departments, but also to learn and grow from external stakeholders that have an increasing impact on revenue cycle functions. Because of this, I believe that revenue cycle leadership should start asking and answering three critical questions:

1. How are we assessing costs and resources?

Communication is critical to revenue retention, meaning that more than ever, leaders will need to have a pinpoint accurate understanding of costs, staff time, resource use and communication methods. This will require insight into electronic and paper communications, processing costs, FTE costs, and shipping demands and costs. 

2. How are we handling PHI?

More collaboration means more exchange of PHI, and as we’ve seen from the remote work revenue cycle conversation, it also means vulnerability. Breaches have increased in the years since the pandemic began, so revenue cycle and hospital billing leaders will need to keep a tight grip on the increasing complexities of health information management. 

3. What does our collaboration map look like?

You’re working with multiple departments, outside vendors, community agencies, and other providers. Take the time to map this out, especially if your organization has undergone recent shifts in remote work or brought on new partnerships that impact hospital revenue cycle management

Ultimately, this exercise in collaboration is one of discovering opportunities. While much of this might be challenging, I deeply believe that every healthcare provider is stepping into a future where they’re discovering new possibilities for their revenue cycle and their people. 

Hemant Apte, Chief Executive Officer

Hemant Apte is the Founder and CEO of 3Gen Consulting, a leading healthcare revenue cycle management and technology company serving providers, ACOs, and health plans across the U.S. Since founding 3Gen in 2006, Hemant has guided the company’s evolution from a boutique consulting firm into a data-driven organization at the forefront of AI-powered RCM innovation. With decades of experience in U.S. healthcare operations, Hemant continues to provide thought leadership to clients navigating financial, compliance, and technology challenges in an increasingly value-based care environment.

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Because evolving payment models, remote work, and new data-sharing demands make cross-functional and external collaboration essential to financial success.

It introduces communication and data security challenges, requiring clearer processes, technology adoption, and stronger compliance controls.

SDOH data connects coding, billing, and community health – driving more accurate claims and holistic patient care coordination.

By adopting secure data-sharing platforms, updating HIPAA protocols, and routinely auditing vendor and staff access.

A collaboration map identifies all internal and external RCM stakeholders – helping visualize data flows, costs, and accountability.

3Gen combines operational insight and compliance expertise to help healthcare leaders build secure, efficient, and future-ready RCM partnerships.