

CMS finalized the 2026 Medicare Physician Fee Schedule (MPFS) in October 2025, with policies effective January 1, 2026. The changes affect how physicians are reimbursed under Medicare across the United States – introducing dual conversion factors, a new efficiency adjustment, revised practice expense methodology, expanded telehealth policies, and updated quality reporting requirements.
Healthcare organizations can no longer rely on last year's physician billing strategy. Understanding how these updates work together – and how they interact differently by specialty and care setting – is essential for accurate financial planning in 2026.
Think of the Medicare conversion factor as the base price Medicare uses to calculate physician payments. Every service is assigned a number of points called Relative Value Units (RVUs). The conversion factor translates those points into actual dollar payments.
For 2026, CMS introduced two separate conversion factors for the first time [1]:
These increases combine MACRA's permanent payment updates with a one-year 2.5% legislative payment increase stipulated by statute and an estimated +0.49% adjustment for changes in work RVU values.
At face value, higher conversion factors mean higher Medicare reimbursement. But that is only part of the 2026 picture.
Alongside higher conversion factors, CMS finalized a 2.5% efficiency adjustment to the work RVUs and corresponding intraservice time for non-time-based physician services [1].
CMS's rationale: research has demonstrated that the time assumptions built into the valuation of many PFS services are likely overinflated, and that advances in technology, clinical workflows, and practice experience have made many non-time-based services more efficient over time. The 2.5% figure was determined using the Medicare Economic Index (MEI) productivity adjustment with a five-year look-back period.
The adjustment does not apply to every service. CMS exempted the following categories:
This means two practices billing Medicare in 2026 can have very different financial outcomes even with the same conversion factor. A primary care practice billing predominantly E/M services is largely exempt from the efficiency adjustment and may retain a greater share of the conversion factor benefit. A procedural specialty with high volumes of non-time-based surgical or diagnostic codes will see those services subject to the 2.5% reduction in work value.
For physician billing services teams, this requires a code-level review of the specific CPT codes a practice bills most frequently – not an organization-wide assumption that the conversion factor increase translates directly to higher revenue.
Talk to 3Gen's physician billing specialists about 2026 reimbursement impact by specialty →
Beyond the conversion factor and efficiency adjustment, CMS also revised how it calculates Practice Expense (PE) Relative Value Units – the portion of payment that reflects the costs of running a medical practice, including staff, equipment, and supplies.
The core change reflects how medicine has evolved: CMS is finalizing greater recognition of indirect costs for practitioners in office-based settings compared to facility settings [1]. The reasoning is that the original PE allocation methodology was established when most physicians maintained private practices. As physician employment by hospitals and health systems has grown, the prior methodology – which allocated indirect costs at the same rate for both non-facility and facility settings – no longer accurately reflects how practice costs are distributed.
What this means in practical terms for physician billing:
Two departments within the same health system could see meaningfully different reimbursement trends even with stable patient volumes. This makes specialty-level analysis of physician billing services performance essential – not just organization-wide averages.
CMS also finalized several permanent policy changes that affect how physicians bill for virtual care, remote monitoring, and care management services.
Permanently removed frequency limitations. CMS permanently removed frequency limits for subsequent inpatient visits, subsequent nursing facility visits, and critical care consultations furnished via telehealth [1]. Physicians who previously had to manage billing around these limits no longer need to do so.
Virtual direct supervision – permanently adopted. CMS permanently defined direct supervision to allow supervising physicians to fulfill oversight requirements through real-time audio and visual interactive telecommunications, rather than requiring physical presence for eligible incident-to services, diagnostic tests, pulmonary rehabilitation, and cardiac rehabilitation [1]. This has significant implications for billing services for physicians working in multi-site and teaching environments.
Teaching physician virtual presence – permanent. In response to extensive public comment, CMS permanently allows teaching physicians to have a virtual presence for services furnished virtually in all teaching settings – a flexibility that had been set to expire December 31, 2025 [1].
Advanced Primary Care Management (APCM) – new add-on codes. CMS created new optional add-on G-codes for APCM services to support complementary behavioral health integration (BHI) and Psychiatric Collaborative Care Model (CoCM) services when the APCM base code is reported [1].
Remote monitoring methodology. CMS is using hospital OPPS data to inform payment rates for some remote monitoring services, moving away from survey data toward more auditable, routinely updated sources [1].
Organizations that update their documentation, coding, and physician billing workflows to reflect these permanencies can improve reimbursement for care they are already delivering. Those continuing with outdated billing processes will miss legitimate reimbursement opportunities that are now permanently available.
The Merit-based Incentive Payment System (MIPS) is CMS's value-based performance program for physicians – measuring quality of care, cost, use of technology, and practice improvement activities, with scores influencing future Medicare payment adjustments.
For 2026, the core MIPS framework remains stable [2]:
Although the scoring framework is unchanged, MIPS performance continues to directly influence future Medicare payment adjustments. Accurate clinical documentation is the foundation that connects quality reporting to physician billing outcomes – when documentation accurately reflects the care provided, organizations are better positioned to improve MIPS scores, reduce compliance risk, and support stronger audit readiness.
Healthcare organizations should monitor MIPS performance throughout the year rather than treating quality reporting as a year-end activity.
The 2026 MPFS makes clear that an annual payment review is no longer sufficient. Healthcare organizations need physician billing services infrastructure that can analyze reimbursement by specialty, monitor code-level trends, and adapt quickly as payer rules evolve.
Five priorities for 2026 physician billing strategy:
At 3Gen Consulting, our physician billing services teams help healthcare organizations translate CMS policy changes into specific, actionable billing and documentation strategies – by specialty, by care setting, and by high-volume CPT code. Rather than applying a one-size-fits-all approach, we analyze the actual reimbursement impact on each practice's service mix and build billing workflows that protect revenue before claims are submitted.
For a closer look at how denial prevention connects to physician billing performance, see Denial Prevention vs. Denial Management: Why the Distinction Is Costing U.S. Providers Millions in 2026.
The 2026 Medicare Physician Fee Schedule is not simply an annual payment update. It restructures how physician services are valued, reimbursed, and managed across the U.S. healthcare system.
The conversion factor increases do not automatically mean higher revenue. The 2.5% efficiency adjustment reduces work values for many procedural and diagnostic services. The practice expense methodology revision creates different reimbursement trajectories by care setting. And the permanent telehealth changes create new reimbursement opportunities – but only for organizations that update their billing processes to capture them.
For healthcare organizations that evaluate reimbursement by specialty, strengthen clinical documentation and coding, modernize physician billing services workflows, and monitor reimbursement trends throughout the year, 2026 presents both challenges and opportunities. The organizations that identify and act on both will be better positioned to protect revenue, maintain compliance, and improve long-term financial performance.
If your organization has not yet assessed how the 2026 MPFS changes interact with your specific specialty mix and care settings, that assessment is the most valuable first step. Connect with 3Gen's physician billing specialists.
[1] U.S. Centers for Medicare & Medicaid Services, “Calendar Year (CY) 2026 Medicare Physician Fee Schedule Final Rule (CMS-1832-F),” 31 October 2025. Available: https://www.cms.gov/newsroom/fact-sheets/calendar-year-cy-2026-medicare-physician-fee-schedule-final-rule-cms-1832-f.
[2] U.S. Centers for Medicare & Medicaid Services, “Calendar Year (CY) 2026 Medicare Physician Fee Schedule (PFS) Final Rule: Quality Payment Program (QPP) Fact Sheet and Policy Comparison Table,” 31 October 2025. Available: https://qpp-cm-prod content.s3.amazonaws.com/uploads/3506/2026%20Quality%20Payment%20Program%20Final%20Rule%20Fact%20Sheet%20and%20Policy%20Comparison%20Table.pdf.
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The FAQ section simplifies key information about 3Gen Consulting’s services, helping partners navigate our offerings, methodologies, and value.
CMS finalized two conversion factors for 2026: $33.57 for qualifying APM participants, representing a +3.77% increase from the prior rate of $32.35, and $33.40 for non-QPs and MIPS participants, representing a +3.26% increase. Both increases combine MACRA's permanent updates with a one-year 2.5% legislative payment increase stipulated by statute.
CMS applied a 2.5% reduction to the work RVUs and intraservice time for non-time-based physician services, based on research showing that technology and workflow improvements have made many services more efficient over time. The adjustment is exempt for E/M services, care management, behavioral health, services on the Medicare telehealth list, and maternity codes with MMM global periods – meaning its impact on physician billing varies significantly by specialty and service mix.
The higher conversion factor does not automatically result in higher physician billing revenue because the 2.5% efficiency adjustment simultaneously reduces the work value assigned to many services subject to the change. A procedural specialty with high volumes of non-time-based surgical or diagnostic codes may see the conversion factor benefit largely offset by the efficiency adjustment, while a primary care practice billing predominantly E/M services may retain a greater share of the increase.
CMS permanently removed frequency limitations for subsequent inpatient visits, nursing facility visits, and critical care consultations furnished via telehealth, and permanently adopted a definition of direct supervision that allows supervisors to fulfill oversight requirements through real-time audio-visual telecommunications. These permanent changes eliminate billing constraints that previously required practices to track and limit certain telehealth services.
The most important priority is a code-level reimbursement analysis by specialty and care setting – because the interaction between the conversion factor increase, the efficiency adjustment, and the revised practice expense methodology produces different financial outcomes depending on what a practice bills and where care is delivered. Organizations that rely on organization-wide averages rather than specialty-specific analysis will misforecast 2026 Medicare revenue performance.
3Gen's physician billing services teams analyze the 2026 MPFS impact by specialty, care setting, and high-volume CPT code – building documentation, coding, and workflow strategies that reflect how the conversion factor, efficiency adjustment, and practice expense changes apply to each organization's specific service mix. Rather than applying a generic billing update, 3Gen helps healthcare organizations protect revenue by addressing the 2026 changes before they create reimbursement shortfalls.