Can Urine Toxicology Lab Services Be Billed Separately from a Telehealth E/M Encounter on the Same Date?

Can Urine Toxicology Lab Services Be Billed Separately from a Telehealth E/M Encounter on the Same Date?

With telehealth now a mainstream mode of care, many pathology labs, clinical laboratories, and behavioral health providers are asking: Can urine toxicology testing be billed separately from a telehealth E/M (evaluation and management) visit performed on the same date?

In 2025, as payers tighten claim edits and deploy AI-driven audits, the answer isn’t always straightforward. Accurate pathology billing services and compliant laboratory revenue cycle management (lab RCM) workflows are now critical for protecting revenue and avoiding costly denials.

At 3Gen Consulting, our experts specialize in lab billing solutions that help pathology groups and multi-specialty practices navigate these exact billing scenarios. The key to success? Understanding documentation standards, correct modifier use, and payer-specific rules that determine whether separate reimbursement is justified.

Key Requirements for Separate Billing

Billing both urine toxicology and a telehealth E/M visit on the same date of service is permitted only when each service is medically necessary, distinct, and independently documented.

1. Medical Necessity Documentation
According to CMS, “the documentation should support the medical necessity of the drug testing ordered and should support the clinical indicators that led to ordering the test” [1]. 

  • Urine toxicology: indicated for substance use assessment, medication monitoring, or forensic purposes.
  • E/M visit: independent evaluation, assessment, or management unrelated to ordering the lab.

2. Stand-Alone Chart Notes
Both encounters should stand independently:

  • Separate assessment, plan, and rationale for the telehealth E/M visit versus the urine toxicology test.
  • Avoid overlapping language like “visit for lab order” or “evaluation to obtain urine test.”
  • Good rule: If you delete the lab section, the E/M documentation should still meet coding level requirements.

3. Modifier 25 for E/M Visits
When the same provider performs both services on the same day:

  • Append Modifier 25 to the E/M code to indicate a significant, separately identifiable service.
  • Only apply when documentation clearly supports the distinction.
  • Overuse or incorrect use of Modifier 25 is one of the top triggers for payer audits.

4. Telehealth Coding Requirements
Proper modifier and POS code usage is essential for compliant pathology billing and efficient lab RCM workflows.

  • Use POS 02 (telehealth, facility) or POS 10 (telehealth, patient’s home) for Medicare.
  • Include Modifier 95 if payer requires.
  • The lab itself is billed using standard CPT pathology codes, separate from telehealth claims.

Payer-Specific Guidelines
Payer requirements vary widely. 3Gen Consulting reviews and interprets payer contracts, coverage manuals, and negotiated terms to help clients stay compliant while maximizing reimbursement.

Medicare

  • Covers one presumptive and one definitive drug test per patient per day.
  • Modifier 25 is allowed when E/M is distinct and necessary.
  • Telehealth flexibilities (POS 02/10 with Modifier 95) continue through 2025.

Medicaid

  • State-specific rules vary widely: some states require bundling, while others permit separate billing with adequate documentation.
  • Frequency limitations are common, especially in substance-use monitoring.
  • Maintaining a state-by-state billing matrix is essential for multi-state lab operations.

Contracting Tip: Pathology labs should negotiate explicit carve-outs in state Medicaid contracts allowing separate lab reimbursement for clinically necessary services.

Commercial Payers

  • Often apply bundling edits or “comprehensive visit” policies.
  • Denials can be overturned with targeted appeals citing documentation and payer policy.

Contracting Tip: During payer contract negotiations, request language that permits separate reimbursement for same-day lab services when documentation supports medical necessity. Maintaining a payer-specific matrix of these carve-outs ensures claims are billed appropriately.

Correct CPT coding is essential for compliant billing. Labs should stay updated on the latest changes – see our 2025 CPT PLA Code Updates Are Live: How Labs Can Stay Ahead in U.S. Billing blog for details.

Potential Billing Challenges

Even when compliant, labs may encounter claim denials due to:

  • Bundling edits (NCCI or payer-specific systems) blocking same-day billing.
  • Modifier 25 audits from overuse or vague documentation.
  • Ordering vs. performing provider confusion in telehealth contexts.
  • Frequency and medical necessity limits under Medicare.
  • Insufficient E/M documentation tied to telehealth claims.

To mitigate risk, many labs are now integrating automation and analytics tools, such as 3Gen Consulting’s RevGen-i, within their laboratory revenue cycle management systems to flag potential same-day claim conflicts or modifier misuse before submission. This not only reduces denials but also ensures ongoing payer compliance

Best Practices for Lab RCM & Pathology Billing

If your lab struggles with denials or compliance uncertainty, structured lab billing solutions can help. 3Gen Consulting’s specialized laboratory revenue cycle management services recommends a multi-pronged approach for compliant, profitable same-day billing:

Documentation

  • Maintain clear separation between E/M and lab notes.
  • Use specific ICD-10 codes to justify both services.
  • Avoid copy-pasted templates linking E/M solely to lab ordering.
  • Demonstrate clinical reasoning behind testing orders.
  • Support the E/M level chosen with sufficient time or complexity.

Modifier Strategy

  • Use Modifier 25 only when justified.
  • Apply Modifier 95 for telehealth services as payer-required.
  • Maintain an internal modifier matrix by payer to prevent claim mismatches.

Workflow Optimization

  • Use RCM system alerts to flag E/M and lab same-day encounters for coder verification.
  • Establish a “dual-service checklist” in your EHR.
  • Educate providers on documentation standards and Modifier 25 criteria.

Appeal & Contracting Strategies

  • Include payer policy references in appeal letters.
  • Track denial reasons and discuss recurring issues during payer reviews or renegotiations.
  • In payer contracting, seek carve-outs for separate pathology billing when compliance criteria are met.

Contracting Insights: Proactively review and negotiate payer contracts to include clauses that support separate lab reimbursement, clarify bundling rules, and define frequency limits. Document carve-outs in your internal billing matrix to reduce denials and simplify lab RCM workflows.

Implementing these steps helps pathology labs and lab RCM teams improve claim success and reduce post-payment risk. For a deeper dive into maximizing lab revenue, read our ABCs of Laboratory Billing blog.

The Verdict

Yes – urine toxicology lab services can be billed separately from a telehealth E/M visit, but compliance is key. Success depends on accurate documentation, appropriate modifier use, and payer-specific billing knowledge.

Partnering with 3Gen Consulting, a leader in laboratory revenue cycle management, ensures claims withstand audits while maximizing legitimate reimbursement. Our expertise in pathology billing, payer contracting, and lab RCM solutions helps providers stay compliant and profitable in an evolving healthcare landscape.

As regulations evolve, adopting advanced laboratory billing solutions and streamlined lab revenue cycle management practices is essential for accuracy, compliance, and financial performance. Contact us to learn more.

 

References

[1] CMS, “Billing and Coding: Urine Drug Testing,” 1 October 2024. Available: https://www.cms.gov/medicare-coverage-database/view/article.aspx?articleId=56915.

October 2025 Lab Developed Tests Have Been Set Free. Now You Need a Lab RCM Plan

Lab Developed Tests Have Been Set Free. Now You Need a Lab RCM Plan

Oversight in the lab industry has just taken a major blow from the FDA – and every laboratory needs to rethink its revenue cycle strategy.

Earlier this year, the FDA rescinded its 2024 rule that would have treated laboratory developed tests (LDTs) as in vitro diagnostics (IVDs) and medical devices. The final rule, published in May 2024, sought to expand the FDA’s authority over LDTs. But following a federal court decision in March 2025 that vacated the rule, the agency officially reverted to the pre-2024 framework in September 2025.

In short: LDTs developed and used within a single laboratory are once again governed primarily under CLIA and CMS oversight, not full FDA medical device regulation.

That reversal – while creating short-term uncertainty – also opens new doors for innovation and growth.

A New Era for Laboratory Revenue Cycle Management

This back and forth has created disruption in laboratory revenue cycle management (lab RCM), but it’s also created a new strategic opportunity. Deregulation opens the door for innovation and new partnerships – healthcare leadership now has the opportunity to bring their communities better-tailored and more forward-thinking solutions. 

At the same time, the reimbursement and lab billing question is always at play. Every new or modified test still needs a sustainable billing pathway, and payers are likely to remain cautious about coverage and clinical validity, even without the FDA rule in place. Now is the time for lab leaders to reassess their offerings from a revenue cycle perspective:

  • Evaluate your lab billing solutions, from charge capture and claim submission to denial management and appeals.
  • Strengthen your accounts receivable management workflows to reflect the evolving test mix.
  • Update compliance protocols and documentation standards to remain audit-ready.

The Staffing Challenge: Training for Complex Code Sets

One of the biggest near-term challenges in lab RCM will be staffing. Pathology and laboratory billing teams must be fluent in CPT and HCPCS code sets, especially molecular pathology and genetic testing codes that are frequently audited.

Billers must understand when tests, equipment, and even specimen transport services are billable, and how those codes interact across payers. That level of precision requires both training and data-driven oversight.

Modern laboratories are now pairing internal expertise with external vendors that specialize in laboratory revenue cycle management to fill these gaps quickly.

Navigating Uncertainty with the Right Lab Billing Solutions

Revenue cycle departments will need a solid and granular understanding of the historical impact of different lab products. This regulatory reversal doesn’t remove payer scrutiny – it shifts it. Payers are expected to step up their own review of laboratory claims, particularly LDTs with limited published validation data.

To stay ahead, successful labs are:

  • Automating pathology billing and denial workflows using specialized lab billing software
  • Auditing historical performance data to benchmark reimbursement by test type
  • Partnering with lab RCM experts to streamline charge entry, payment posting, and appeals

These actions help laboratories maintain financial stability while exploring new testing opportunities.

Turning Change Into Competitive Advantage

Any policy change at this level can feel disruptive. But in our experience, it’s also a chance to modernize.

At 3Gen Consulting, we’ve seen laboratories turn regulatory uncertainty into operational clarity, by synthesizing both internal knowledge and external RCM expertise from vendors. This synergy allows leaders to not only survive but thrive in times of change by innovating confidently while keeping reimbursement predictable.

If you’d like to learn more about how your lab can strengthen its laboratory revenue cycle management framework in this new regulatory era, feel free to contact me here or connect with one of our experienced team members.

 

Hemant Apte, Chief Executive Officer in

Hemant Apte, Founder & Chief Executive Officer of 3Gen Consulting, is a seasoned executive leader with deep domain expertise in US healthcare management practices. He founded 3Gen Consulting in 2006 and has been instrumental in offering thought leadership to his clients and providing services and solutions that are unique in the market.

How to Modernize Your Healthcare Revenue Cycle: 3Gen Consulting’s Guide to Better Results

Healthcare organizations face constant pressure: rising medical billing denials, delayed reimbursements, evolving regulations, and overstretched staff. Outdated workflows and manual processes quietly erode revenue, create compliance risk, and add stress to your team.

For provider groups across the USA, every delayed claim or denied payment isn’t just lost revenue – it’s added operational pressure. At 3Gen Consulting, we understand these challenges. Modernizing your medical billing services, medical coding, and revenue cycle management (RCM) isn’t just a buzzword – it’s a pathway to measurable improvements in efficiency, compliance, and financial performance.

Here’s how healthcare organizations can transform their revenue cycle for better results.

Leverage Data-Driven Insights to Prevent Revenue Loss

Decisions based on assumptions or “we’ve always done it this way” thinking can quietly erode revenue. 3Gen Consulting, a leading medical billing company, helps organizations leverage analytics in revenue cycle management to spot inefficiencies, reduce denials, and improve medical billing accounts receivable.

Our data-driven approach includes:

  • Analyzing claims, accounts receivable, and denial trends
  • Identifying gaps in medical coding and clinical documentation workflows
  • Highlighting high-risk areas like underreported services or incorrect modifiers

For more on leveraging data to prevent costly guesswork, see our blog: Data-Driven Healthcare Revenue Cycle Management: Why Guesswork Costs You Money.

Proactive Coding Audits: Stop Denials Before They Happen

Coding errors are one of the leading causes of denials in medical billing, delayed payments, and compliance headaches. Missing documentation, incorrect modifiers, and underreported services can quietly drain revenue and trigger audits.

3Gen’s coding audits help organizations catch these issues early. Our approach:

  • Focuses audits on high-risk areas
  • Identifies underreported services and documentation gaps
  • Implements automated tools to streamline analysis and reduce manual errors

By addressing vulnerabilities before claims submission, your medical billing and coding company can minimize rework, maintain compliance, and protect revenue.

Dive deeper into auditing best practices here: Medical Coding Audits 101: How Physicians Can Stay Ahead of the Curve.

Streamline Revenue Cycle Processes with Automation

Manual workflows increase the risk of errors and slow down revenue cycle management services. AI-powered automation can transform your RCM processes. 3Gen’s suite of platforms – including RevGen-i, CodeGen-i and RiskGen-i – streamlines claims processing, coding and risk adjustment with precision.

By integrating automation, your team can:

  • Accelerate claim submissions and payment posting
  • Validate medical coding and documentation in real time
  • Reduce medical billing denials and rework
  • Track trends and generate actionable insights

Modern RCM isn’t just faster – it’s smarter, freeing staff to focus on strategic initiatives rather than repetitive tasks.

Explore our CEO’s insights on AI in RCM: AI in Healthcare Revenue Cycle: The Big Opportunity in Medical Billing Accounts Receivable.

Invest in Staff Training and Development

Even the most advanced AI tools and audit programs are only as effective as the people using them. 

Continuous staff education ensures your team stays current on:

  • Evolving medical coding in USA guidelines and payer rules
  • Clinical documentation best practices
  • Workflow optimization and automation tools

3Gen’s provider education programs upskill coders and billers to think like auditors, enabling them to prevent errors before claims are submitted. This targeted education improves compliance, reduces medical billing denials, optimizes overall medical billing and coding efficiency, and equips teams for future AI integration and evolving payer requirements.

Learn more about the impact of targeted education here: Medical Coding Audits: The Silent Guardian Against $36 Billion in Annual Compliance Risks.

Why Partner with 3Gen Consulting

Modernizing your revenue cycle management is complex, especially with limited resources and evolving regulations. As a trusted medical billing company, 3Gen Consulting helps provider groups:

  • Maximize reimbursements with accurate medical coding services and medical billing services
  • Reduce denials in medical billing and rework across accounts receivable
  • Implement AI automation and workflow optimization for efficiency
  • Ensure compliance with CMS, payer rules, and industry standards

Our integrated approach combines medical billing and coding services, AI-driven platforms, and strategic insights to strengthen financial performance and operational excellence.

Modernize Today to Safeguard Revenue Tomorrow

Revenue cycle management is dynamic. Outdated workflows cost money, slow down staff, and increase compliance risks. By adopting data-driven insights, proactive coding audits, AI automation, and staff education, healthcare organizations can anticipate issues before they arise, reduce medical billing denials, streamline accounts receivable, and protect revenue.

With a trusted partner like 3Gen Consulting, healthcare organizations can turn challenges into opportunities, modernizing their revenue cycle to achieve long-term financial stability and operational excellence.

2025 CPT PLA Code Updates Are Live- How Labs Can Stay Ahead in U.S. Billing

2025 CPT PLA Code Updates Are Live: How Labs Can Stay Ahead in U.S. Billing

Effective October 1, 2025, the American Medical Association (AMA) introduced 25 new Proprietary Laboratory Analyses (PLA) codes, along with two deletions and one revision [1]. For U.S. labs and billing teams, these changes are more than just paperwork – they directly impact claims, revenue, and compliance.

With the right approach and tools like RevGen-i, labs can implement these updates efficiently, minimize errors, and safeguard revenue.

What Are PLA Codes and Why They Matter for Lab Billing

PLA codes represent specialized clinical lab tests that may be offered by a single laboratory or licensed to multiple providers. These codes cover advanced diagnostics such as oncology panels, transplant monitoring, and rare disease sequencing.

Accurate coding is crucial for U.S. labs and billing teams. Proper PLA code usage ensures claims are processed correctly, reduces denials, and helps capture full reimbursement for proprietary lab analyses.

PLA Code Updates: New, Revised, and Deleted Codes

The October 2025 AMA updates introduce several significant changes:

Deleted Codes: 0450U and 0451U, both related to multiple myeloma testing using LC-MS/MS.

Revised Code: 0333U now applies only to the HelioLiver™ Test by Helio Genomics® for liver oncology surveillance.

New Codes: 25 new PLA codes span oncology, transplant, neuro, infectious disease, and gastrointestinal diagnostics. Key additions include:

  • 0575U – HepatoTrack™ Liver RT-PCR 4 Genes, LuminoDx Inc
  • 0577U – GlycoKnow™ Ovarian, InterVenn Biosciences
  • 0585U – Labcorp® Plasma Complete™ cfDNA Panel
  • 0596U – Precivity-ApoE™, C2N Diagnostics

Labs should review the full list and ensure their U.S. lab billing services are updated to reflect these changes, verifying each code against internal testing menus and payer requirements.

Why Labs Should Act Fast on PLA Code Changes

PLA code updates are more than just administrative housekeeping – they directly impact revenue, compliance, and operational efficiency. Acting quickly ensures your lab billing services team stays ahead of potential issues.

Revenue Accuracy is critical. Submitting a claim with the wrong PLA code can lead to denials, delayed payments, or under-reimbursement.

Regulatory Compliance is another key factor. PLA codes are proprietary, and incorrect coding can trigger audits or compliance flags.

Workflow Efficiency matters too. Updating codes manually can be time-consuming and error-prone, slowing down your entire claims process.

Streamline Lab RCM with RevGen-i

Implementing PLA code updates doesn’t have to slow your lab down. RevGen-i, 3Gen Consulting’s AI-driven billing platform, acts as a smart co-pilot for U.S. lab billing services.

With RevGen-i, labs can:

  • Update new, revised, and deleted PLA codes across billing workflows
  • Validate test-to-code mapping to ensure claims are submitted accurately
  • Track potential denials and rework tied to proprietary lab tests
  • Generate real-time analytics to monitor revenue trends and reimbursement patterns

By integrating RevGen-i, labs can reduce manual errors, improve efficiency, and protect revenue – all while staying compliant with AMA coding requirements.

Takeaway: Stay Ahead in U.S. Lab Billing

The October 2025 PLA code updates are live, and labs that act proactively will benefit from smoother workflows, accurate claims, and optimized revenue. Leveraging smart tools like RevGen-i ensures that PLA code changes are implemented seamlessly, letting billing teams focus on efficiency rather than errors.

For labs looking to strengthen their lab billing services, accuracy alone isn’t enough. Proactive workflow management and AI-enabled automation are key to staying ahead in today’s evolving coding landscape.

Contact us to learn how RevGen-i can simplify PLA code updates for your lab.

 

References

[1] AMA, “CPT® Proprietary Laboratory Analyses (PLA) Codes: Long Descriptors,” 1 October 2025. Available: https://www.ama-assn.org/system/files/cpt-pla-codes-long.pdf.

The ABCs of Laboratory Billing- How Pathology Groups Can Stop Losing Revenue

The ABCs of Laboratory Billing: How Pathology Groups Can Stop Losing Revenue

Running a pathology group or diagnostic laboratory is challenging enough – but revenue cycle challenges make it even harder. If your lab claims are being denied due to missing prior authorizations, incorrect CPT codes, or “medical necessity not met” errors, you’re not alone. 

Laboratory billing is one of the most complex areas of U.S. healthcare revenue cycle management (RCM). With payers tightening scrutiny on molecular and genetic testing, expanding prior authorization requirements, and rolling

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